🕹️Why BCX Now?

The $4 trillion crypto market is expanding rapidly at a 65% year-over-year growth rate, yet only 8% of the global population owns any cryptocurrency. This, combined with the rise of AI agents and third-party app stores, presents a once-in-a-generation opportunity. However, the crypto space is plagued by memecoin scams and lacks real-world utility backed by trusted industry leaders. To thrive, crypto needs a community-first ecosystem that addresses real problems—such as the deep divide between traditional gamers and crypto speculators.

On the right side of the spectrum, speculators simply acquire coins and hope for price appreciation. On the left, crypto skeptics dismiss the entire industry as a scam. The key to bridging this gap lies in engaging the vast, untapped audience that naturally intersects with both gaming and crypto.

With 92% of the world yet to adopt crypto, the biggest opportunity lies in reaching the billion-plus users who love gaming and enjoy rewards. These users are highly engaged, demonstrate strong retention, and contribute to a high Average Revenue Per User (ARPU).

BCX was built for this massive gaming audience. While some may not actively seek out crypto, they certainly welcome rewards for simply playing. These users are invaluable to the gaming ecosystem. By allowing them to earn BCX and enabling developers to reach them through BCX rewards, the ecosystem fosters a sustainable, mutually beneficial cycle. Here, gamers share in the success of the platform—not just the gatekeepers and ad companies.